Gatsbi distributes the tasks of making a complicated meal to multiple guests though mobile technology. 

Traditional dinner parties are very stressful, time intensive, and costly. Gatsbi makes being the host of a dinner party:

1. easy to plan

2. enriching to participate in

3. socially engaging

4. cost effective

Background

Thesis work. A Qualitative approach to discover the "Ideal Food Experience".

Problem

Research has shown stress around costs, skill, and planning for high experience food events.

Role

Principle Investigator, Qualitative + Generative Research, Video Experience, Strategy, User testing.

Outcome

We have tested the concept/app on over 60 paying customers and continue to design and refine the experience. We are building the current mobile app in flutter.io using material design principles.

What human centered design needs can be found for the Future of Food?