WHAT IS GATSBI?
Gatsbi distributes the tasks of making a complicated meal to multiple guests though mobile technology.
Traditional dinner parties are very stressful, time intensive, and costly. Gatsbi makes being the host of a dinner party:
easy to plan
enriching to participate in
socially engaging
cost effective
PROJECT OVERVIEW
Goal
A Qualitative approach to discover the "Ideal Food Experience".
Problem
Research shows stress around costs, skill, and planning for high experience food events.
Role
Principle Investigator, Qualitative + Generative Research, Video Experience, Strategy, User testing.
Outcome
We tested the concept with over 60 paying customers and are building a mobile app.
RESEARCH OVERVIEW
What human centered design needs can be found for the Future of Food?
KEY INSIGHTS FROM RESEARCH
USER TESTING + ITERATION
DESIGN INFORMED BY RESEARCH
BETA TESTING THE APP
